I’m dashing off a quick heads-up to alert you to a new Internet venture for all things olive oil.
The friendly folks at The Olive Oil Source today launched a new online store targeting olive oil industry professionals – including growers, millers and retailers. It’s the first phase of a total overhaul of The Olive Oil Source web site.
The store sells bulk quantities of extra virgin olive oils, vinegars, milling and testing equipment, and bottling and labeling devices. Containers and accessories for small to medium-sized growers are available, too.
The main Olive Oil Source web site continues to provide loads of information about the olive oil industry – ranging from the ins and outs of starting an olive oil business to details about olive varietals. There’s also a directory of U.S. olive oil companies.
The business was born in the 1990’s. Owners John and Lisa Deane nurtured the site into a clearinghouse of information about olive growing and oil production over the years.
Olive oil producers Shawn and Antoinette Addison bought the business in 2008. Their goal: expand the site with a wider variety of products: offer a more streamlined purchasing system; and make the growing library of information easier to navigate.
“Creating an expanded online store – something completely customer friendly – was first and foremost our goal, and the technology exists now to do just that,” said Antoinette Addison, the company’s vice president of business operations.
The Addisons plan to complete the web site’s overhaul by the end of 2009. They said later changes will include improvements to the existing library of information as well as retail products targeting consumers.
We wish the Addisons all the best with their new venture.
Claude S. Weiller
Vice President of Sales & Marketing
California Olive Ranch